Associate Advisor, Prospect Services & Client Marketing Canada West
In her capacity as Associate Advisor, Prospect Services & Client Marketing, Lisa’s dynamic personality, competitive drive and passion for sport, has made her an invaluable member of Link’s Athlete Advisory and Marketing team. Just as she expects from all of the Link athletes, Lisa is never hesitant to take action, push both herself and the team beyond their comfort zone and model a results only mindset. Born and raised in Calgary, AB Canada, Lisa has gone on to graduate with a Master’s in Organizational Leadership and Performance Technology from Potsdam State University in NY.
While attending Potsdam and completing her Master’s, Lisa also held the position of Assistant Coach of the Women’s Hockey team, which provided her the opportunity to establish many personal relationships with coaches, players and teams around NY State and Canada. Prior to attending Potsdam, Lisa was recruited to play both collegiate NCAA hockey and golf at Elmira College in Elmira, NY. She graduated from Elmira in 2010 with an Undergraduate Degree in Marketing and Management and, while attending school, worked for the Athletics Department as a Student Assistant of Sports Information.
Upon completing her schooling and returning from New York, Lisa spent 5 years as Manager of Marketing, Communications and Events for Hockey Calgary. During that time, Lisa has also helped coach and evaluate Team Alberta Female teams, worked for the Jr. Hitmen Female Spring Program, and has been the Head Coach for various College Prep, Bantam Elite and PeeWee level teams. With both her Undergraduate and Master’s Degrees, along with her work experience, Lisa has gained the knowledge, background, expertise and confidence to succeed in her role as Player Advisor and Client Marketing. Having played at all levels in hockey and golf, Lisa understands what it is like to be at the top and the bottom.
As a coach, mentor, and Advisor with Link, Lisa loves to help athletes become what they aspire to be, and she is eager to share her knowledge, experience and passion with all current and prospective Link clients in an effort to help them achieve their goals in both sport and life. Lisa currently resides in Calgary, AB Canada with her partner Zack.