Super rough draft content. Through our event division we coordinate with suppliers, talent and the media to ensure the event goes one-hundred percent according to plan. Taking responsibility for the creative, technical, and logistical elements. This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service. At Link we cover all the details including event logistics, fundraising and sponsorship, objectives, risk management, budget creation. Large-scale events such as festivals, conferences, formal parties, concerts and conventions. Event management might be a tool for strategic marketing and communication, used by companies of every size. Companies can benefit from promotional events as a way to communicate with current and potential customers. For instance, these advertising-focused events can occur as press conferences, promotional events, or product launches. Event managers may also use traditional news media in order to target their audience, hoping to generate media coverage which will reach thousands or millions of people. They can also invite their audience to their events and reach them at the actual event.